Bringing Forage Expertise to Goat Nutrition
From the hay fields of Idaho to feed rooms and barns across the country, Standlee products have long been trusted by horse and livestock owners who rely on consistent, high-quality forage to support the health, performance, and wellbeing of their animals. For more than four decades, Standlee has focused on one simple truth about animal nutrition: the foundation of strong nutrition starts with forage. That same philosophy continues to guide every product our company produces.
With the launch of Grazlee™, Standlee is bringing its decades of experience in forage production, manufacturing, and nutrition into the growing world of goat ownership and small livestock care. The new brand represents a natural evolution for the company, extending the same standards trusted by horse owners into products designed specifically for homestead animals – beginning with goats.
Grazlee did not start as simply a new product line. It started with listening.
Recognizing a Growing Need in Goat Nutrition
Goats have become one of the fastest growing segments of livestock ownership. From hobby farms and homesteads to dairy operations and youth livestock programs, more people are raising goats than ever before. With that growth has come a rising demand for reliable nutrition options designed specifically for these animals.
Goat owners often face a challenge familiar to many livestock communities: finding feed solutions that are consistent, dependable, and rooted in real nutritional understanding. Many products in the livestock feed category rely heavily on outsourced ingredients or inconsistent sourcing. As a result, goat owners frequently piece together feeding programs using a mix of products without a clear nutritional foundation.
From the start, our company has operated with a unique level of involvement in the forage production process. From growing and harvesting hay to processing and manufacturing finished products, Standlee maintains oversight across the entire system. This vertically integrated approach has allowed us to maintain high-quality, consistent products in the equine world. It also created the perfect foundation for expanding into livestock nutrition.
We saw an opportunity to bring something different to the livestock space, and Grazlee was created to bring that same Forage Foundation™ philosophy to goat owners.
Built on a Forage Foundation™
At its core, Grazlee is built on the same principle that has guided Standlee since the beginning: forage should be the starting point of every feeding program.
Goats, like many ruminant animals, depend on fiber-rich forage to support rumen function and digestive health. Consistent access to quality forage encourages natural feeding behaviors, supports microbial balance in the rumen, and provides the steady nutrient intake animals need to thrive.
Rather than approaching goat nutrition from a traditional feed perspective, the Grazlee lineup focuses on forage-based formats designed to complement how goats naturally eat. The goal is simple: provide dependable nutrition solutions that support everyday feeding programs while staying rooted in forage, because forage makes up the largest portion of the diet and should serve as its foundation.
That is the Forage Foundation nutrition framework: building your animal’s diet around what their digestive system depends on most - forage.
By building the brand around this foundation, Grazlee reflects the same nutritional philosophy that has guided Standlee products for generations.
While it is a new brand, the expertise behind it is anything but new. Since 1981, Standlee has focused on producing high-quality forage products supported by controlled production and manufacturing practices. The company’s operations span forage production, processing, packaging, and distribution, allowing it to maintain consistent quality standards throughout the supply chain.
This operational model has helped Standlee become a recognized leader in Forage Foundation nutrition for horses. Now, that same infrastructure and knowledge base is being applied to goat nutrition.
The development of Grazlee allowed Standlee to expand its product capabilities while remaining true to its core strengths. Instead of branching into unfamiliar territory, the company focused on doing what it already knows best: producing high-quality forage products designed to support animal health.
As Tom Bode, Chief Revenue Officer at Standlee, explains:
“Grazlee by Standlee is an extremely exciting and intentional launch for our organization. This brand allows us to strategically expand into the goat segment with products rooted in our forage foundation expertise. Grazlee provides purposeful nutrition solutions designed specifically for goats while extending our ability to serve Standlee loyalists across additional product categories.”
Introducing the Grazlee Goat Product Lineup
The initial Grazlee lineup was intentionally developed to focus on the everyday nutritional needs of goats. Each product format reflects common feeding preferences among goat owners while supporting rumen health and consistent intake. Together, these products create a foundational lineup that supports everyday feeding while giving goat owners convenient, dependable options.
Alfalfa Power Pellets
These high protein pellets provide a concentrated forage option that can be used to supplement traditional hay feeding programs. Alfalfa naturally offers elevated protein levels and calories, making it a valuable forage source for growing goats, lactating does, and animals needing additional nutritional support. The convenient pellet format allows for easy feeding and consistent intake.
Chopped Alfalfa Timothy with Ammonium Chloride
This chopped forage blend combines alfalfa and timothy hay in a texture that encourages chewing and natural feeding behavior. The addition of ammonium chloride supports urinary health, an important nutritional consideration for goats. The chopped format also provides a practical alternative when long stem hay may be difficult to feed or store.
Grazlee Goat Treats
The Grazlee treats are made with forage ingredients and shaped into small mini cubes designed specifically for goats. These treats provide a simple way for owners to reward their animals while still maintaining a forage-based approach to nutrition. While treats are often viewed as extras, the Grazlee versions stay aligned with the brand’s nutritional philosophy by keeping forage at the center. These forage-based goat treats are available in banana and honey flavors.
A Brand Designed for Goat Owners
Beyond product development, Grazlee was created with the everyday goat owner in mind. Goat ownership often comes with a wide range of experience levels. Some owners manage large herds for production or breeding, while others care for a few goats as part of a small farm or homestead.
The Grazlee brand aims to support all of these audiences by making Forage Foundation nutrition easier to understand and easier to feed. This includes providing educational resources, practical feeding guidance, and products designed around the real routines of goat owners.
By focusing on simplicity and clarity, Grazlee helps remove some of the confusion that can exist in livestock nutrition.
Looking Ahead for Grazlee
While the initial product lineup focuses on goats, the long-term vision for Grazlee includes continued innovation and expansion within the livestock category. As more owners seek dependable feeding options backed by real expertise, the opportunity to serve this audience continues to grow.
Standlee’s leadership believes the company is uniquely positioned to support that demand. By combining controlled forage production, large-scale manufacturing capabilities, and decades of nutrition experience, Standlee can bring a level of consistency and credibility to the livestock space that many brands cannot easily replicate.
That combination of expertise and infrastructure is what allowed Grazlee to move from idea to reality.
Continuing the Standlee Commitment to Forage
At the end of the day, Grazlee represents something larger than a new product launch. It reflects Standlee’s ongoing commitment to forage as the foundation of animal nutrition.
For decades, the company has focused on producing forage products that support healthy animals and confident feeding decisions. With the introduction of Grazlee, that commitment now extends to a new community of livestock owners.
And while the animals may be different, the philosophy remains the same. Healthy animals start with quality forage, Grazlee simply brings that principle to the next pasture.
Additional Learning Resources
From the Standlee Barn Bulletin Blog
- Nutritional Disorders in Goats: What to Watch for and How Forage-Based Feeding Helps Prevent Them
- Understanding Goat Dehydration: Causes, Symptoms, & Solutions
- What do goats eat by Deborah Niemann
- What Do My Goats Need in Their Diet to Be Healthy?
- Feeding Goats in Winter: Smart Forage & Nutrition Strategies
- 4 Tips for Managing and Feeding Goats in the Fall
- What to consider when picking hay to feed dairy goats
- Standlee Feed Options for Horses, Goats, Pigs, Cattle & Sheep
From the Standlee Beyond the Barn Podcast
- Ep. 036: How to Feed Goats with Extension Educator, Carmen Willmore
- Ep. 076: Raising Sheep and Goats – How They’re the Same and How They’re Different




